The global digital transformation is on, with 85% of enterprise decision-makers saying they will make significant inroads by 2021. This is no surprise, considering the fact that going digital enables organizations to accelerate innovation cycles, respond faster to the competition, and drive growth.
The question for service providers who seek to achieve these goals as well, is not whether or not to move ahead with digitalization. Rather, the question is – how to do it in a way that takes them to market faster, protects existing investments, and comes at a low risk and with reduced costs.
In the effort to accelerate the move to digital, a key enabler for service providers is the catalog.
Consider the following all too frequent scenario: a great new digital product or service is ready to launch, or a perfectly complementing OTT service is ready to bundle. But… configuring the new offering or promotion in the catalog proves itself to be a great barrier to innovation, competitiveness, and – ultimately – growth.
This is because going to market with something new and making the requisite changes in the catalog is a slow process that requires navigation among multiple catalogs and systems, lots of coding, many complex definitions, and a lot of manual work to configure the offer and then move it from authoring tools to the runtime environment.
This is why the catalog plays such a critical role in enabling service providers to effectively transform the business for the digital age.